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Online food delivery platforms such as Ubereats, Doordash and Grubhub are popular ways for customers to order food from their favorite restaurants. However, these platforms also charge restaurants a commission fee for each order, which can range from 15% to 30%. This can significantly reduce the profit margin of restaurants, especially during the pandemic when dine-in sales are low.
Fortunately, there is a way for restaurants to save online sales commissions by using direct store links of Ubereats, Doordash and Grubhub. These are links that direct customers to the restaurant’s own page on the delivery platform, where they can place their order without going through the platform’s marketplace. By using direct store links, restaurants can avoid paying the commission fee for orders that originate from their own channels, such as their website, social media, ads, or Google Business Profile.
In this blog post, we will show you how to use direct store links of Ubereats, Doordash and Grubhub in four different ways:
1) On your website
One of the easiest ways to use direct store links is to add them to your website. You can create buttons or banners that link to your delivery pages on Ubereats, Doordash and Grubhub, and display them prominently on your homepage, menu page, or any other page that customers might visit. For example, you can use something like this:
![Order Online Buttons]
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By adding direct store links to your website, you can encourage customers to order from your delivery platforms without paying the commission fee. You can also track the performance of your direct store links by using analytics tools such as Google Analytics or Facebook Pixel.
2) On your social media
Another way to use direct store links is to share them on your social media accounts, such as Facebook, Instagram, Twitter, or TikTok. You can create posts or stories that showcase your food, promotions, or customer reviews, and include your direct store links in the captions, comments, or bio. For example, you can use something like this:
![Social Media Post]
By sharing direct store links on your social media, you can reach a wider audience and drive more traffic to your delivery platforms without paying the commission fee. You can also engage with your customers and get feedback on your food and service.
3) When you run ads on social media
A third way to use direct store links is to run ads on social media platforms, such as Facebook, Instagram, or TikTok. You can create ads that target your ideal customers based on their location, interests, or behavior, and direct them to your delivery pages on Ubereats, Doordash and Grubhub. For example, you can use something like this:
![Social Media Ad]
By running ads with direct store links on social media, you can increase your brand awareness and generate more sales from your delivery platforms without paying the commission fee. You can also measure the return on investment of your ads by using analytics tools such as Facebook Ads Manager or Google Ads.
4) On your Google Business Profile
A fourth way to use direct store links is to add them to your Google Business Profile. This is the profile that appears when customers search for your restaurant on Google or Google Maps. You can edit your profile and add links to your delivery pages on Ubereats, Doordash and Grubhub, as well as your website and social media. For example, you can use something like this:
![Google Business Profile]
By adding direct store links to your Google Business Profile, you can improve your online visibility and attract more customers to your delivery platforms without paying the commission fee. You can also update your profile with your latest information, such as your hours, menu, or photos.
Conclusion
Using direct store links of Ubereats, Doordash and Grubhub is a smart way for restaurants to save online sales commissions and increase their profit margin. By using direct store links on your website, social media, ads, or Google Business Profile, you can direct customers to your delivery platforms without going through the platform’s marketplace. This way, you can avoid paying the commission fee for orders that originate from your own channels, and keep more money in your pocket.
If you need help with creating or managing your direct store links, you can contact us at [Contact No]. We are a digital marketing agency that specializes in helping restaurants grow their online presence and sales. We can help you with creating and optimizing your website, social media, ads, and Google Business Profile, as well as integrating your direct store links with your delivery platforms. Contact us today and let us help you take your restaurant business to the next level.
